Own Your Data. All of It. In One Place.
A first-party data platform that unifies your customer data across every tool — email, CRM, ads, analytics, ecommerce — into a single record you control. Built for organizations that are done renting their audience from platforms.
Join the waitlist — $99/moYour Customer Data Lives in 12 Different Tools
Klaviyo has email engagement. Shopify has purchase history. GA4 has website behavior. Meta has ad interactions. Your CRM has contact records. None of them talk to each other natively, and the "integrations" that connect them are held together with duct tape.
The result: you can't see a complete picture of any single customer. You can't segment across behaviors that span platforms. And every time a platform changes its API or privacy policy, a piece of your audience data disappears.
First-party data isn't a buzzword — it's the only data you'll be able to rely on in three years. Base is where it lives.
One Record. Every Source. Your Data.
Waterloo Base is a first-party data platform that ingests customer data from all your tools and unifies it into a single, clean record per person. Not a replacement for your existing tools — a layer underneath them that gives you the complete picture.
- Unifies customer records across email, CRM, ecommerce, analytics, and ad platforms
- Resolves identity across devices and channels
- Provides a single source of truth for customer behavior and value
- Feeds enriched segments back to your marketing tools
- Stores data you own — not data you rent from platforms
Who it's for
Organizations with customer data scattered across 5+ tools
Ecommerce brands that need unified customer profiles across Shopify, Klaviyo, and ads
Nonprofits building long-term donor relationships across multiple channels
Anyone who's lost audience data because a platform changed its rules
Simple pricing
Waterloo Base
$99/mo
Launch pricing. Launch partners get early access and input on the feature roadmap.
FAQ
Is Base available now?
Base is currently in prototype. We're building it alongside a small group of launch partners. If this sounds like a problem you're solving with spreadsheets and prayer, we'd like to talk.
How is this different from a CDP?
Most CDPs are enterprise-priced and enterprise-complex. Base is built for mid-market organizations — simpler to set up, easier to maintain, and priced for teams that don't have a dedicated data engineering team.
Stop Renting Your Audience
If you've ever lost audience data because a platform changed its rules, you know why first-party data matters. Base is the long-term answer.
Get on the waitlist