Guides

Guides on server-side tracking and analytics for ecommerce teams.

• Who can set up server-side tracking for your ecommerce store?

  Six routes to server-side tracking for a store: Stape or TAGGRS, Google Cloud, Meta's CAPI Gateway, a Shopify app, a Stape partner, or a managed service.

• Stape alternatives: server-side tracking tools and managed services, compared

  Stape vs TAGGRS, Addingwell, Google Cloud, Meta's CAPI Gateway, Littledata, Elevar, Aimerce, Tracklution and managed services: what each costs and fits.

• Why Meta ads under-report conversions on Shopify, and what server-side tracking changes

  Where Shopify conversions go missing before they reach Meta, what Shopify's Conversions API setting covers, and what server-side tracking changes.

• Why GA4 shows so much direct / none traffic, including ChatGPT and Perplexity visits

  What (direct) / (none) means in GA4, what sends traffic there, and where ChatGPT, Gemini, Claude and Perplexity visits showed up in properties we manage.