Dashboards That Tell You Something Useful
Custom Looker Studio reporting and ongoing analysis. Not another wall of charts nobody looks at — dashboards built around the questions your team actually asks.
Get started — $150/moYou Have More Data Than Ever and Less Clarity
GA4 has 200+ reports. Your email platform has its own dashboard. Your ad platforms each show different numbers. Your CRM has another set of metrics entirely.
The data exists. What doesn't exist is a single screen that answers: "What's working? What isn't? What should we do next?"
That's what most teams actually need. Not more data — more clarity.
Reporting Built Around Your Decisions
Waterloo Insights builds custom Looker Studio dashboards tailored to your business — pulling from GA4, email platforms, ad accounts, CRM, and ecommerce data into one unified view. We don't just connect data sources and hand you a login. We build the reports around the questions that drive your decisions, and we update the analysis monthly so the dashboards evolve as your business does.
- Custom Looker Studio dashboard design and build
- Data source integration (GA4, Klaviyo, Meta, Google Ads, Shopify, CRM)
- Monthly analysis and insights summary
- Dashboard iteration as your questions change
- Executive-ready reporting for board presentations and stakeholders
Who it's for
Marketing leaders who need one screen for their team and their board
Nonprofit executives who report to donors, boards, and grant funders
Ecommerce operators tracking revenue, LTV, and channel performance
Agency clients who want a shared view of what we're doing and why
Simple pricing
Waterloo Insights
$150/mo
Includes dashboard build, data integration, and monthly analysis. Setup typically takes 1-2 weeks.
FAQ
Do I need Waterloo Track to use Insights?
No, but they work well together. Track ensures the data feeding your dashboards is clean and complete. Insights can work with any GA4 or analytics data source — the quality of the dashboards depends on the quality of the data going in.
Can you integrate data from my platform?
If it has an API or a Looker Studio connector, yes. We've integrated GA4, Klaviyo, Meta Ads, Google Ads, LinkedIn Ads, Shopify, HubSpot, Salesforce, and custom data sources.
How often do the dashboards update?
Data refreshes automatically (typically daily). Our monthly analysis review identifies trends, anomalies, and recommendations — not just what the numbers say, but what they mean.
One Screen. Real Answers.
Tell us what questions keep you up at night. We'll show you how the dashboard answers them.
Book a call