Waterloo Presence

Get Found by the People Looking for You

SEO, AI search visibility, and organic discovery services. So when someone searches for what you do — on Google, ChatGPT, or Perplexity — you show up.

Get started — $80/mo

Search Changed. Your Visibility Didn't.

Google still matters. But now people are also asking ChatGPT, Perplexity, and Gemini for recommendations. AI search engines pull answers from a different set of signals than traditional SEO — and most organizations aren't optimized for either.

If you're not showing up when someone searches "best [your thing] in [your city]" or asks an AI "who should I hire for [what you do]" — you're invisible to the people actively looking for you.

SEO + AEO: Visibility Across Every Search Surface

Waterloo Presence is an ongoing organic visibility service. We handle traditional SEO (the foundation) and AI Engine Optimization, or AEO (the frontier) — so you're discoverable everywhere people search.

  • Technical SEO audit and ongoing optimization
  • Content strategy aligned to search intent
  • AI search visibility assessment and optimization (AEO)
  • Structured data and schema implementation
  • Local SEO (for location-based businesses)
  • Monthly performance reporting
  • Keyword and topic monitoring

Who it's for

Service businesses that depend on being found by people with intent

Nonprofits competing for donor and volunteer attention

B2B companies with long consideration cycles and research-heavy buyers

Any organization that wants organic traffic to do some of the work that paid ads are currently doing alone

Simple pricing

Waterloo Presence

$80/mo

Includes ongoing optimization, monitoring, and monthly reporting. Initial audit typically takes 1-2 weeks.

FAQ

What is AEO?

AI Engine Optimization. It's the practice of making your content visible and citable by AI search tools like ChatGPT, Perplexity, and Google's AI Overviews. Different signals than traditional SEO — structured data, entity recognition, and content that AI models can parse and recommend.

How long before I see results?

SEO is a compounding investment. Most clients see measurable organic improvements within 3-6 months. AEO results can appear faster because AI search indexes are updated more frequently.

Do I need a blog to do SEO?

Not necessarily. Content helps, but technical SEO and structured data often deliver results without a content production pipeline. We'll tell you what matters most for your specific situation.

Find Out Where You Stand

We'll run a quick visibility check — Google, AI search engines, local search — and show you where you're showing up, where you're not, and what to do about it.

Get a visibility check