Know When Your Best Prospects Are on Your Site — Right Now
Real-time notifications when known contacts visit your website. See who they are, what they're looking at, and how long they stay. Built for B2B sales teams and nonprofit development officers.
Get started — from $180/moYour Hottest Leads Are Browsing Your Site and You Don't Know It
A donor you've been cultivating visits your "Ways to Give" page three times this week. A prospect you met at a conference checks your pricing page for the fourth time. A lapsed member comes back to your site after six months of silence.
Right now, that information disappears. You'll never know it happened unless they fill out a form — and most people don't.
Signal changes that.
Real-Time Visitor Intelligence
Waterloo Signal identifies known contacts when they visit your website and sends you a notification — in real time. Not anonymous "company X visited your site" guesswork. Actual people you already have in your CRM, browsing pages right now.
- Matches website visitors against your existing contact database
- Real-time notifications via email, Slack, or CRM
- Shows contact name, pages viewed, time on page
- Visit frequency and recency tracking
- Lead score changes based on behavior
- Follow up at exactly the right moment — when intent is highest
Who it's for
B2B sales teams — know when prospects are actively evaluating you
Nonprofit development officers — see when major donors engage with giving pages
Membership organizations — catch lapsed members showing renewed interest
Account managers — stay ahead of expansion and churn signals
Simple pricing
Waterloo Signal
from $180/mo
Pricing scales with database size and notification volume. We'll tell you what it costs in 15 minutes.
FAQ
Is this the same as tools like Clearbit Reveal or 6sense?
Different. Those tools try to identify anonymous visitors by company. Signal works with your existing contact database — people who've already given you their email. The identification is precise because it's your own data.
What do I need to get started?
Waterloo Track (or equivalent first-party tracking) on your site, and a contact database (CRM, email list, or CSV). We handle the integration.
How does this relate to privacy?
Signal only identifies people already in your database — contacts who've given you their information through existing relationships. No anonymous tracking, no purchased data, no third-party cookies.
The Next Best Action Is Already on Your Site
Let us show you who's been visiting and what they're looking at. A 15-minute demo with your own data.
Book a demo