Services
Services & Products
Not a menu — a toolkit. We deploy what you need, when you need it, for as long as you need us.
Fractional Marketing Leadership
Executive-level strategy partner embedded in your organization. Not a vendor — a member of your leadership team who happens to bring 25 years of marketing architecture.
25+ years
of marketing architecture
Capabilities
- Marketing strategy & roadmap →
- Team structure & hiring advisory →
- Vendor selection & management →
- Board-level reporting →
- Technology stack evaluation →
Marketing Automation
Klaviyo flows and lifecycle strategy that turn first-time buyers into people who describe themselves as customers. We build the systems that make your audience feel known.
9x email revenue in 6 months
Clients: Lonely Ghost (9x revenue), The Peach Truck (300% growth)
- Klaviyo flows & lifecycle strategy →
- Behavioral triggers & segmentation →
- Customer journey mapping →
- Email deliverability optimization →
- SMS & multi-channel orchestration →
Analytics & First-Party Data
Third-party cookies are dying. We build the infrastructure that gives you clean, actionable data — data you own, from visitors you can actually see.
Clients: Duarte AI, Hope International, VFST
- GA4 + GTM implementation →
- Server-side tracking (Waterloo Track) →
- First-party data architecture →
- Real-time visitor alerts (Signal) →
- Custom reporting dashboards (Insights) →
Growth & Acquisition
Paid media, organic visibility, and lead generation — deployed in the order that creates the most leverage.
4-5x ROI on paid media
Clients: Preemptive Love (4-5x ROI), Army National Guard (2x leads)
- Paid media strategy (Meta, Google, LinkedIn) →
- SEO & AEO (AI Engine Optimization) →
- Lead generation & outbound →
- Google Ad Grants management →
- Landing page optimization →
E-commerce Systems
End-to-end e-commerce systems from $0 to $20M. Platform architecture, email revenue, subscription infrastructure, and the operations to sustain growth.
$0 → $20M end-to-end systems
Clients: Alicia Keys, Kelly Clarkson, HANLEY nyc, Senseo Coffee
- Shopify & platform architecture →
- Email revenue optimization →
- Subscription & retention systems →
- Product launch strategy →
- Direct-to-fan / D2C infrastructure →
The Waterloo Suite
Tools we built because we needed them
Track → Signal → Insights → Presence → Leads → Host. A full stack, from visibility to infrastructure.
Waterloo Track
$198/moSee your visitors
GA4 + GTM implementation and tracking infrastructure for clean, actionable data.
Waterloo Presence
$80/moGet found
SEO, AEO, and organic search visibility services.
Waterloo Insights
$150/moUnderstand patterns
Custom Looker Studio dashboards and ongoing reporting.
Waterloo Signal
From $180/moGet alerted
Real-time notifications of active known users on your site.
Waterloo Leads
Book a callGenerate pipeline
Lead generation and outbound prospecting for B2B.
Waterloo Host
From $40/moKeep it running
Website hosting, maintenance, and WordPress management.
6
products in market
$40–$198
monthly starting price
Track → Host
full data pipeline
How We Work
No pitches. No proposals theater.
We start with questions and end with a scorecard. Every engagement follows the same four steps — because the process works.
Start a conversationListen
We start with questions, not pitches. What's working? What's broken? What does success look like in 12 months?
Diagnose
Audit your data, your stack, your audience. Find the gaps between what you think is happening and what actually is.
Prioritize
Not everything at once. We sequence the work by impact — fix the foundation before building the house.
Build & Measure
Implement, launch, measure, adjust. Every tactic gets a scorecard. No vanity metrics.
Tell us what's broken.
We'll tell you what we'd fix first — and in what order.